Special Interactive Clip Featuring Niemann Debuts Today;
New Single Available for Sale Digitally September 30
Jerrod Niemann kicks up the fun with the arrival of his new single, “Drink to That All Night,” the first taste of music from his upcoming third album for Sea Gayle Records/Arista Nashville. Produced by Niemann and Jimmie Lee Sloas, and written by Derek George, Lance Miller, and Brad and Brett Warren, “Drink to That All Night” will be available for sale at all digital providers beginning September 30.
Online now, fans can raise a virtual glass to “Drink to That All Night” in a special interactive video clip which debuted this morning here: http://smarturl.it/jndrinkmenu. With Niemann behind the bar as your personal bartender, an interactive menu invites you to sample an array of virtual adult beverages, each uniquely served by Jerrod, with the correct choice opening an audio stream of “Drink to That All Night.”
About the new song, Niemann remarked, “We use music to put us in certain moods, and this is a song that definitely gets you in the mood for the weekend. I love acoustic music, I love acoustic instruments, but inside of every country boy’s a little rock & roll, and so we brought it out! We just started playing this song live, and there’s nothing that means more to anybody on stage than to see a crowd getting into a song, especially the first time they’ve heard it, and that’s how you know that hopefully, it’ll be fun to play forever.”
“Drink to That All Night” was delivered to country radio this morning, and the pre-release response from the radio community has already been tremendous, with early toasts including WUSY/Chattanooga PD Gator Harrison, who declares, “The hook is crazy contagious. Love it! Can’t wait to get this on the air to see the listeners’ reaction,” while KBEQ/Kansas City OM/PD Mike Kennedy cheers “Drink to That All Night” as “Awesome! Now that’s the freakin’ Jerrod Niemann we know and love! Thank you!”
Between work on his new album – the follow-up to his acclaimed, musically adventurous Free the Music collection – Niemann is maintaining his seemingly non-stop tour schedule, which will see him play more than 200 dates this year. Niemann’s previous album release, his chart-topping major-label debut, Judge Jerrod & The Hung Jury, produced the #1 smash and RIAA-certified Platinum Digital Single, “Lover, Lover,” and the Top 5 and RIAA-certified Gold Digital Single, “What Do You Want.”