ITUNES BEGINS WEEKLONG SALES EXCLUSIVE AS CMT AIRS “SO SMALL” NON-STOP FROM 6 AM – NOON THIS THURSDAY, SEPT. 20
NASHVILLE – September 19, 2007 – CMT and iTunes deliver a multi-format world premiere as CMT devotes six straight hours to two-time GRAMMY winner Carrie Underwood’s first video from her highly anticipated second album when “Carrie Music Television” debuts on Thursday, Sept. 20 from 6:00 a.m. – noon, ET/PT, featuring the world television premiere of “So Small.” The event coincides with the music video’s world premiere for purchase at the iTunes Store (www.itunes.com), which will be the exclusive source to purchase the video throughout its debut week.
This marks the first stunt of its kind for CMT, with the video running an estimated 66 times within the six-hour span. That same morning, CMT.com will host the exclusive online stream of “So Small.” The video was directed by Roman White, who won a CMT Music Award for another Underwood video, “Before He Cheats.” This marks the fifth collaboration between Underwood and White.
“So Small,” written by Underwood, Luke Laird, and Hillary Lindsey, broke records earlier this month when it earned the highest first-week sales of any country airplay single in digital history. The song also debuted on the Billboard/R&R country airplay chart last month as the highest entry by a solo country female artist in Nielsen BDS history.
Underwood’s new 19 Recordings/Arista Nashville album, Carnival Ride, will be released Oct. 23.
Visit CMT's press-only Web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 84 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT’s broadband channel, CMT Loaded.
The iTunes Store features the world’s largest catalog with over five million songs, 550 television shows and over 500 movies. The iTunes Store has sold over 3 billion songs, 50 million TV shows and over two million movies, making it the world’s most popular online music, TV and movie store.
19 Entertainment is recognized as a leading creator, provider and promoter of globally successful, music based entertainment, or “Entertainment Brands.” 19 has attracted a unique collection of expertise in people who work together to integrate and leverage activity across television, music film, merchandising, music publishing, recording, artist/writer and producer management, sponsorship and promotion. To date, 19 has been involved in the creation of 101 Number 1 singles and 81 Number 1 albums with an impressive tally of 233 Top 40 albums and 389 Top 40 singles.
Sony BMG Nashville includes its four country label operations – RCA, Columbia, BNA and Arista Nashville – and Provident Music Group, one of the world’s leading Christian music companies. Sony BMG Nashville is a division of SONY BMG MUSIC ENTERTAINMENT.
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