People.com Now Featuring Behind-the-Scenes Video Photos & Comments from Underwood
Nashville – Sept 21, 2010 – The music video for Carrie Underwood’s “Mama’s Song,” her heartfelt co-penned single written for her mother, will make its debut with a 48-hour exclusive world premiere beginning Friday, September 24, on VEVO. Fans can also visit People.com right now to see behind-the-scenes video photos, as well as comments from Underwood about “Mama’s Song.”
The “Mama’s Song” video will appear across the VEVO platform, which includes VEVO.com, VEVO Mobile, VEVO on YouTube, and the destinations where VEVO powers music video, such as AOL and CBS Interactive Music Group’s sites.
The music clip was filmed by award-winning director Shaun Silva last month in downtown Nashville and features Underwood’s mother Carole. “Mama’s Song” is Underwood’s fourth single off current album Play On and is one of seven tracks co-written by Underwood on the CD.
Fans can hear Underwood perform “Mama’s Song” and many more of her mega-hits in concert on the “Play On Tour” which kicks off its fall leg this Saturday in Portland, Oregon at the Rose Garden Arena. The tour will play 47 cities before wrapping December 19 in Calgary, Alberta. By the close of this leg, Underwood will have performed over 100 dates on the “Play On Tour” in 2010.
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VEVO is the web's leading premium music video and entertainment service with over one billion worldwide streams and nearly 60 million unique visitors in the U.S. and Canada each month. VEVO's programming is made available across the VEVO Network, which includes VEVO.com (the service’s marquee destination site), VEVO Mobile, VEVO on YouTube, and a VEVO-branded embedded player. The service also serves as a syndication platform for additional internet destination sites, including AOL and CBS Interactive Music Group, expanding the reach of the VEVO Network across the worldwide web.
VEVO was created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and the Abu Dhabi Media Company. It is operated independently by a dedicated management team with offices in New York, Los Angeles, Chicago, Detroit and San Francisco.